Personalization, also known as one-to-one marketing, optimizes the experience and message individuals receive in your communications with them. It allows you to develop a personal connection with your donors.
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There’s no question that in turbulent times, the nonprofits that stay the course from a fundraising perspective realize the fastest and strongest recovery — and many even experience growth.
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The essentials of stewardship and reporting back to our donors are more important than ever.
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At a time like this, your nonprofit’s financial viability depends on its ability to rise to the top of the list and even become your donor’s “favorite” charity. So how do you do that?
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Emergency Aid for Nonprofit Organizations Amidst COVID-19
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Although Covid-19 is impacting almost every aspect of our daily lives, Meyer Partners is prepared to deliver uninterrupted support for your critical direct marketing and fundraising programs.
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Some nonprofits are still warming up to the idea of happily accepting gifts this way, not to mention implementing a plan to actively market them. I’d suggest it’s time to embrace this trend…
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Lack of communication between departments can be a major obstacle for fundraisers. So how can you overcome this hurdle?
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Nothing is more powerful than illustrating to donors—in a clear, believable, memorable way—the impact they can make by supporting you
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We know it is important to welcome a new colleague, neighbor or student so they feel like they are a part of the community. So, shouldn’t we do the same for our new donors?
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There’s one thing experience has taught us over years of fundraising: Direct mail is (most often) counter intuitive.
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How do you sustain a donor’s engagement with your organization?
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Seventy-two percent of consumers say they prefer to connect with brands and organizations through multiple channels before engaging in a transaction.
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Donors who make at least two gifts to your organization have the greatest potential to provide on-going support over a number of years and provide much higher long-term value.
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Support of the nonprofit sector increased by 1.6 percent over the $410 billion given in 2017, yet the total number of donors fell by more than 4%, and the donor retention rate fell by more than 6%, increasing the urgency to solicit larger gifts and find new donors.
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Successfully acquiring donors online follows the same principles as marketing in an offline world, but with the added benefits of ever-improving digital technology and tools.
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Digital marketing/fundraising is such a big, complex topic that it can be daunting trying to figure out where to start. Break it down into reasonable pieces to help build momentum and achieve success.
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As year-end giving wraps up, now is a great time to start planning a spring donor cultivation event for your organization.
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If you are responsible for an annual fundraising campaign at your charitable organization, you know you should ask donors to give at least once each year, right?
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Just a couple hundred sustainers or have doubled or tripled the number of people who support your organization on a monthly basis, a strong stewardship strategy is essential to keep these valuable donors engaged and giving over the long term.
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