While there are many resources available to guide you in the art of storytelling, I find it useful to remember three overarching “musts” — I call them the three R’s — for sharing stories with donors in a way that leads them to a deeper engagement in your mission.
Read MoreYour organization can’t survive without acquiring new donors. Unless you intentionally want fewer donors, you must invest in acquisition every year to maintain your donor file size.
Read MoreIf your organization serves an area directly affected by hurricanes, then you should have an emergency fundraising plan in place.
Read MoreMatching gift campaigns are not new. Many nonprofit organizations have used matching gifts to help incentivize new donors to make a first gift and lapsed donors to renew.
Read MoreAs a donor, I love monthly giving. I know one of my favorite nonprofits is receiving essential revenue to empower the life change they make possible. And with little work required on my part once the automatic transaction is set up, I’m making an ongoing impact.
Read MoreClean, comprehensive donor data is critical to the success of your direct response fundraising efforts. Incorrect or inconsistent data can harm your fundraising results and may cost you valuable donor relationships.
Read MoreWe have heard that a picture is worth a thousand words. This is so true, especially when it tells a story, your story, or more specifically, your organization’s story.
Read MoreYou need more donors, more funds, more time in the day to do it all…. You’ve thought about hiring professional help.
Read MoreYou’re focused on inspiring donors to give today, right? It’s not surprising. It’s how we’re wired as fundraisers. Our organizations are tackling urgent needs, and we’re held accountable to make those budget numbers
Read MoreMost nonprofit organizations count on strong year-end giving, even if their fiscal year ends in June or another month. So it’s natural to be anxious about evaluating the success of your direct response fundraising program.
Read MoreThe 2017 giving window may be closing, but there is still a way to increase your revenue, so don’t miss out!
Read MoreThis time of year, we all have so much to be thankful for – family, friends, colleagues and wonderful organizations making a difference in the lives of others. As we approach Thanksgiving, there is no better time to talk about donor appreciation!
Read MoreLet’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or, more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting…
Read MoreI was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes. I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.”
He immediately responded, “Oh no, lots of important things come in the mail.”
Read MoreWhy does your cause matter to a donor? With more choice than ever before, why does a donor engage with your organization?
Read MoreWe all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones. Many fundraisers haven’t figured out what strategies will work best to engage this group further.
Read MoreMeyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division.
Read MoreIf you want to realize long-term donor engagement, you have to understand the why of donors.
Read MoreLet’s face it. There’s nothing we can do to convince a stingy person to become generous. It’s beyond our powers. And thankfully, it’s not our job!
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It was in July, 1919, when the USPS last lowered postage rates. Believe it or not, it's happening again!
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