With a bold vision for growth under the leadership of a new CEO and marketing director, MAP established a strategic plan to expand the direct response fundraising channel, resulting in a commitment to invest a total of $1M in acquisition for fiscal year 2021.
Read MoreMeals on Wheels Foundation of Northern Illinois evaluated their acquisition program to focus on lowering the cost to acquire new donors, while maintaining their average gift and long-term value from these new donors.
Read MoreNew donor acquisition is an investment in the future! The ongoing challenge for Bascom Palmer (and for all nonprofits): balancing the cost of acquisition with the projected long-term value of their newly acquired donors.
Read MoreThe goal of the Presbyterian Hunger Program 2019 Campaign to Fight Famine and Extreme Hunger was to raise awareness of the situation and to solicit support for sustainable solutions to address food insecurity in Eastern Africa.
Read MoreEvery spring, Children’s Home & Aid brings together nearly 600 of Chicago’s most influential business and community leaders and elected officials at its Champions for Children Luncheon. This event is held in the downtown “Loop” area of Chicago.
Read MoreSwift action is key in an emergency appeal, and we knew Upbring and the communities they serve would have hundreds of families affected by this storm and in need of extra support.
Read MoreAppeals raise funds that further mission. And when executed well, they do much more. They also help sustain long-term donor loyalty. Your choice of words matters.
Read MoreComing off a soft Christmas fundraising season, the Massachusetts Division of The Salvation Army faced a revenue shortfall. They needed a fresh infusion of support in the spring.
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