Swift action is key in an emergency appeal, and we knew Upbring and the communities they serve would have hundreds of families affected by this storm and in need of extra support.
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Appeals raise funds that further mission. And when executed well, they do much more. They also help sustain long-term donor loyalty. Your choice of words matters.
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Coming off a soft Christmas fundraising season, the Massachusetts Division of The Salvation Army faced a revenue shortfall. They needed a fresh infusion of support in the spring.
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