Full-Service Nonprofit Communications
 

Hunger, help, hope, High Impact.

After an unusually soft Christmas giving season, The Massachusetts Division of The Salvation Army faced a revenue shortfall and needed immediate help.

 
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UNDERSTANDING DONORS: A LONG-TERM VIEW

In fundraising, it's very tempting to trade short-term revenue gains for long-term donor value. Too many nonprofits and the agencies that serve them adhere to this strategy. While your numbers will indeed look good now, your relationships with donors are often irreparably damaged.  

And to receive a free, no obligation audit of your donor file, simply fill out the form below.

Retaining donors

Donor retention is the fundraising metric that matters most. And retaining your donors comes down to a simple seven-letter word: respect. 

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The Most Powerful and Effective Fundraising Often Occurs When You're Not Asking for a Gift.

 

Counterintuitive, but true. Donors are first and foremost people. While that seems like a highly obvious statement, fundraising professionals tend to lose sight of this reality. Donors too often and too easily can become little more than numbers on a spreadsheet.

Today, your donors and prospects are most likely using search engines, communicating via email, getting their news online, reading blogs, are active on social media, as well as reading the mail that arrives in their mailboxes at home.  

Cultivating Relationships 

So establishing and cultivating relationships with donors means communicating to them in all of these channels as well. And communicating doesn't necessarily mean fundraising. It means relationship building. Not just asking for donations.

Digital's Sweet-spot

In fact, we've determined that most of today's digital and social communications channels, including email, are most effective when used to build and cultivate relationships with donors and prospects, rather than being used to simply augment direct response fundraising. 

Knowing what to say and where and when to say it is rooted in understanding how donors think and act. It involves a willingness to take the long view instead of the quick gift. It means focusing on the human relationship, the desire we share for connection and to be part of something bigger than ourselves; to have the opportunity to help others in need and to know that what we did has indeed made a difference. 

The Right Channels for the Right Tasks

While we provide fully integrated digital and analog direct response fundraising services, we have learned which channels are best used and when to use them in order to move a donor along the full continuum of giving with a focus on long-term value and life-long relationship building.

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DATA ANALYTICS

The Decision Driver

Effective fundraising strategies must be driven by insightful data analytics. At Meyer Partners, the data drives our thinking. We embraced predictive modeling with our clients' house files years ago. In keeping with our long-term view of donor relationship building, modeling enables us to communicate with donors more personally in ways that reflect their clearly demonstrated preferences. It can often mean making fewer asks but still generating higher revenue.

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DIRECT MAIL

The Revenue Driver

Every year someone predicts the death of direct mail. But it remains responsible for 92% of direct response fundraising revenue. The power of a compelling story told in a letter continues to be the most effective means to engage a donor's heart and mind. Although there is a growing trend for the donation asked for by mail to be made online. But direct mail still feeds most nonprofit revenue. And we can make it sing for your supper.

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DIGITAL CHANNELS

The Relationship Driver

Think about how you personally use digital media--emailing colleagues, searching  for information, or connecting with friends and family on social feeds. Your donors also use these digital channels the same way. Yet we are surprised  when digital fundraising efforts  produce less than anticipated results. At Meyer Partners, we've learned that the sweet-spot for digital communications is donor cultivation. Digital channels drive relationships first, and support fundraising second. 

 
 

TESTIMONIALS

 

WHO

 
 
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