Monthly Giving: Worth The Work?

As a donor, I love monthly giving. I know one of my favorite nonprofits is receiving essential revenue to empower the life change they make possible. And with little work required on my part once the automatic transaction is set up, I’m making an ongoing impact.

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John Payne
How Clean Is Your Donor Data?

Clean, comprehensive donor data is critical to the success of your direct response fundraising efforts.  Incorrect or inconsistent data can harm your fundraising results and may cost you valuable donor relationships.

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John Payne
How to Promote Legacy Gifts

You’re focused on inspiring donors to give today, right?  It’s not surprising.  It’s how we’re wired as fundraisers.  Our organizations are tackling urgent needs, and we’re held accountable to make those budget numbers

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John Payne
What Does Success Look Like?

Most nonprofit organizations count on strong year-end giving, even if their fiscal year ends in June or another month.  So it’s natural to be anxious about evaluating the success of your direct response fundraising program.

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John Payne
Give Thanks To Your Donors This Thanksgiving

This time of year, we all have so much to be thankful for – family, friends, colleagues and wonderful organizations making a difference in the lives of others.  As we approach Thanksgiving, there is no better time to talk about donor appreciation!

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John Payne
8 Copywriting Tips For Better Donor Engagement

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or, more likely, the new (and wordless) document you’ve opened on your computer.  You feel the pressure mounting…

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John Payne
The Importance of Multi-Channel Fundraising at Year-End

I was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes.  I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.” 

He immediately responded, “Oh no, lots of important things come in the mail.”

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John Payne
Engaging the Mid-Level Donor

We all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones.  Many fundraisers haven’t figured out what strategies will work best to engage this group further.

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John Payne
Meyer Partners Receives Tempo Award

Meyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division.

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John Payne
Inspiring Generosity

Let’s face it.  There’s nothing we can do to convince a stingy person to become generous.  It’s beyond our powers.  And thankfully, it’s not our job!

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John Payne