Steward Your Monthly Givers Well

Just a couple hundred sustainers or have doubled or tripled the number of people who support your organization on a monthly basis, a strong stewardship strategy is essential to keep these valuable donors engaged and giving over the long term. 

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John Payne
Three “R’s” For Your Storytelling

While there are many resources available to guide you in the art of storytelling, I find it useful to remember three overarching “musts” — I call them the three R’s — for sharing stories with donors in a way that leads them to a deeper engagement in your mission.

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John Payne
Monthly Giving: Worth The Work?

As a donor, I love monthly giving. I know one of my favorite nonprofits is receiving essential revenue to empower the life change they make possible. And with little work required on my part once the automatic transaction is set up, I’m making an ongoing impact.

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John Payne
How Clean Is Your Donor Data?

Clean, comprehensive donor data is critical to the success of your direct response fundraising efforts.  Incorrect or inconsistent data can harm your fundraising results and may cost you valuable donor relationships.

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John Payne
How to Promote Legacy Gifts

You’re focused on inspiring donors to give today, right?  It’s not surprising.  It’s how we’re wired as fundraisers.  Our organizations are tackling urgent needs, and we’re held accountable to make those budget numbers

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John Payne
What Does Success Look Like?

Most nonprofit organizations count on strong year-end giving, even if their fiscal year ends in June or another month.  So it’s natural to be anxious about evaluating the success of your direct response fundraising program.

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John Payne
Give Thanks To Your Donors This Thanksgiving

This time of year, we all have so much to be thankful for – family, friends, colleagues and wonderful organizations making a difference in the lives of others.  As we approach Thanksgiving, there is no better time to talk about donor appreciation!

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John Payne
8 Copywriting Tips For Better Donor Engagement

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or, more likely, the new (and wordless) document you’ve opened on your computer.  You feel the pressure mounting…

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John Payne