Expert Nonprofit Donor Analytics Services

Eliminate guesswork and make stronger fundraising decisions with Meyer Partners’ donor analytics services. Our time-tested donor audits and predictive modeling solutions help you lower acquisition costs and drive higher lifetime value (LTV).

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Deep Data Auditing for Long-Term Engagement

When we work with nonprofits, every step we take is grounded in data. We start with our Donor Engagement Pathway—an exclusive, customized consulting approach that dives deep into your donor data from day one. Our fundraising consultants will audit your donor file, discover vital insights, improve segmentation, and leverage state-of-the-art predictive modeling to develop strategic campaign plans.

At Meyer Partners, we use donor analytics to advance your long-term organizational goals. We understand that you need more than short-term revenue, so we’ll help you invest in donors with the highest potential LTV and build long-term loyalty that supports your mission for years to come.

Testimonials Slick

Janice Bryant, Vice President, Marketing, Communications and Public Relations, MAP International

“Meyer Partners has been an invaluable ally in our mission and success. Their expertise in strategy and implementation of our acquisition program has been a game-changer, leading to massive growth in our donor file. Their meticulous commitment to excellence has been instrumental in driving our organization forward and accomplishing more than we ever dreamed possible.”

Mark Hofman, Executive Director, LCMS Mission Advancement The Lutheran Church–Missouri Synod

“We consider Meyer Partners to be a full-fledged member of our team, and have been very pleased with this partnership. They understand our context, challenges, and strengths. Denny, Bonnie, Alyssa and the rest of the firm bring insights, experience, and capabilities we would be hard-pressed to duplicate, and deliver helpful insights into how we can better serve, communicate with, and engage with our constituents.”

Drew Forster, Director of Communications and Public Relations, National Coast Guard Museum Association

"With a long history in the industry, Bonnie, Dennis and their group are capable of managing sizable accounts. Bottom line, Meyer Partners is a highly productive, effective agency with a smart, engaged team that listens and produces."

Ileana Daly-Bronstein, Executive Director of Development, Bascom Palmer Eye Institute

“I’m thrilled to see the growth in our donor base. I like to spend my time visiting donors personally, but my time is limited! The communications strategies we’ve developed and implemented in concert with Meyer Partners are very important to our program.”

Our Donor Analytics Services

Donor File Audits

Uncover impactful upgrade opportunities and forecast long-term donor value to focus your fundraising efforts. We’ll analyze your support base and clearly indicate where your nonprofit can better allocate resources.

Data & List Services

Compile more effective prospect lists by leveraging cooperative databases to find high-value prospects. We’ll help you evaluate cost to acquire against each donor's projected LTV to make the best decisions.

Predictive Modeling

Identify the best candidates for mid-level upgrades, major gifts, recurring support, and legacy giving through intelligent statistical modeling. Pinpoint "lookalike" donors for acquisition and fine-tune reactivation strategies for lapsed donors.

Campaign Analytics & Reporting

Receive our monthly analysis of your tracked key performance indicators (like donor lifetime value, cost to acquire, and ROI) to tailor your fundraising plans based on actionable insights.

Strategic Donor Segmentation

Improve audience segmentation based on giving history, engagement habits, preferred channels, and charitable interests to ensure messaging and ask amounts are highly personalized.

Ongoing Data Optimization

Continuously improve fundraising results with our ongoing optimization strategies. We track KPIs and run A/B testing throughout all our campaigns, helping you shift your approach based on real-time data.

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Our Results

The Meals on Wheels Foundation of Northern Illinois came to us with an ambitious goal: lower their cost to acquire new donors while maintaining their average gift size and long-term donor value.

We knew the answer to this challenge was in their data. When our donor analytics experts evaluated their current acquisition program and past rental lists, we found that their models were underperforming because they were too general. Our consultants then re-built predictive models to target lookalike donors using local demographics and transactional behavior, and we saw immediate success.

Ultimately, our donor analytics and campaign strategy services helped this organization achieve exciting results:

Decreased cost to acquire by 68%
Increased average gift size by 20%
Exceeded their annual acquisition goals
Saw a 4% increase in new donors year over year

Read their story

Build a stronger donor base with data-driven donor analytics services.

Reach out to our team of analytics experts to eliminate the guesswork and start driving long-term revenue for your mission.