Nonprofit Campaign Strategy Services

Launch targeted fundraising and marketing campaigns that increase donors’ commitment and maximize your impact. Work with the experienced consultants at Meyer Partners to develop nonprofit campaigns that strengthen your donor base long-term.

 

Targeted Campaigns with a Long-Term Strategy

At Meyer Partners, we’re committed to donor-focused fundraising that always takes a long-term view. Our consultants have over 35 years of experience using data analytics, resonant storytelling, and multichannel communications to engage donors with the highest long-term value (LTV)—supporters who will stick around and give substantially throughout their lives.

We do more than plan one-off campaigns. We’ll audit your donor file and past communications, then leverage predictive modeling to identify and target supporters most likely to have the greatest long-term impact on your mission.

 Our Nonprofit Campaign Strategy Services

Donor Acquisition Campaigns

Dramatically boost your acquisition rate while cutting your cost-to-acquire. We’ll collect deep insights from your donor analytics and use them to design highly targeted, multichannel acquisition campaigns.

Disaster Response Campaigns

Collect urgent funding to support those affected by a disaster or emergency. Our team will swiftly craft and distribute multichannel emergency appeals to harness your supporters’ empathy when natural disasters or other urgent issues strike.

Annual Fund Campaigns

Boost donations to your annual fund with high-ROI direct mail appeals and integrated digital communications. We’ll develop donor-centric appeals that leverage matching gift challenges and recurring giving to drive annual support.

Upgrade & Major Gift Campaigns

Steward donors with greater giving potential to secure major gifts and cultivate lasting relationships. We’ll use predictive modeling to develop targeted campaigns that move mid-level donors up the donor pyramid toward major gifts.

Year-End & Holiday Appeals

Take advantage of peak giving times with data-driven GivingTuesday, holiday, and year-end campaigns. With compelling creative and data-infused marketing strategies, we’ll develop urgent asks that are impossible to ignore.

Planned Gift & Legacy Campaigns

Increase donor commitment and generate sustainable revenue through personalized legacy giving campaigns. We’ll design inspiring, respectful marketing campaigns that encourage longtime, loyal donors to consider planned gifts.

Our Results

When Rescue Village partnered with us for their 2025 GivingTuesday campaign, we quickly realized that the path to success was highlighting matching gifts. Our analysis of their existing appeals found that while matching gift offers were present, they weren’t compelling enough. That’s where we came in.

We redesigned their entire GivingTuesday creative package with sharp, engaging matching gift appeals. Using bold storytelling, visuals, and reply slips, our team of campaign strategy consultants delivered a clear message that inspired GivingTuesday donors to act urgently.

Ultimately, this campaign resulted in a 31% increase in average gift size and a 44% increase in net revenue for Rescue Village.

 
Appeal for a Giving Tuesday matching gift campaign, created by Meyer Partners as part of our nonprofit campaign strategy services

Boost donor acquisition, retention, and LTV with data-driven campaign strategy services.

Reach out to our consulting team to discover the powerful, high-ROI fundraising campaigns we can launch together.