Building Long-Term Loyalty for Concordia University
Appeals raise funds that further mission. And when executed well, they do much more. They also help sustain long-term donor loyalty. Your choice of words matters.
Consider this appeal for Concordia University, Nebraska. Powerful quotes from a student include: “Receiving scholarships made it possible for me to attend Concordia.” The student, in her own words, expresses appreciation for the donor’s generosity and reinforces the essence of the appeal: to impact the next generation through gifts for scholarships.