Building Long-Term Loyalty for Concordia University

The Challenge

Appeals raise funds that further mission.  And when executed well, they do much more.  They also help sustain long-term donor loyalty.  Your choice of words matters.

The Strategy

Consider this appeal for Concordia University, Nebraska.  Powerful quotes from a student include: “Receiving scholarships made it possible for me to attend Concordia.” The student, in her own words, expresses appreciation for the donor’s generosity and reinforces the essence of the appeal: to impact the next generation through gifts for scholarships.  


The Result

Beyond measuring the success of individual appeals, Meyer Partners monitors donor-centric metrics on a regular basis.  Four weeks after this appeal mailed, giving to the university’s annual fund was ahead of the prior year by 13 percent.

The planning we’ve done together with Meyer Partners is showing success, and we are on pace to meet our increased goal this year. Concordia’s direct solicitation program is as strong as it is thanks to wise counsel, hard work and dedicated support. Thank you!
— Kurth Brashear | Vice President for Institutional Advancement, Concordia University, Nebraska

Gary Ricke