Just a couple hundred sustainers or have doubled or tripled the number of people who support your organization on a monthly basis, a strong stewardship strategy is essential to keep these valuable donors engaged and giving over the long term.
Read MoreWhile there are many resources available to guide you in the art of storytelling, I find it useful to remember three overarching “musts” — I call them the three R’s — for sharing stories with donors in a way that leads them to a deeper engagement in your mission.
Read MoreYour organization can’t survive without acquiring new donors. Unless you intentionally want fewer donors, you must invest in acquisition every year to maintain your donor file size.
Read MoreAdvocates are an integral part of any non-profit and their mission. But…how do you find them?
Read MoreIf your organization serves an area directly affected by hurricanes, then you should have an emergency fundraising plan in place.
Read MoreAssuming you’re convinced of the value, it’s time to get started building your program – or growing the one you already have.
Read MoreMatching gift campaigns are not new. Many nonprofit organizations have used matching gifts to help incentivize new donors to make a first gift and lapsed donors to renew.
Read MoreAs a donor, I love monthly giving. I know one of my favorite nonprofits is receiving essential revenue to empower the life change they make possible. And with little work required on my part once the automatic transaction is set up, I’m making an ongoing impact.
Read MoreClean, comprehensive donor data is critical to the success of your direct response fundraising efforts. Incorrect or inconsistent data can harm your fundraising results and may cost you valuable donor relationships.
Read MoreWe have heard that a picture is worth a thousand words. This is so true, especially when it tells a story, your story, or more specifically, your organization’s story.
Read MoreYou need more donors, more funds, more time in the day to do it all…. You’ve thought about hiring professional help.
Read MoreYou’re focused on inspiring donors to give today, right? It’s not surprising. It’s how we’re wired as fundraisers. Our organizations are tackling urgent needs, and we’re held accountable to make those budget numbers
Read MoreMost nonprofit organizations count on strong year-end giving, even if their fiscal year ends in June or another month. So it’s natural to be anxious about evaluating the success of your direct response fundraising program.
Read MoreThe 2017 giving window may be closing, but there is still a way to increase your revenue, so don’t miss out!
Read MoreHundreds of millions of dollars were raised for nonprofits around the world last week during #GivingTuesday. Your organization didn’t get what you’d hoped for last Tuesday?
Read MoreThis time of year, we all have so much to be thankful for – family, friends, colleagues and wonderful organizations making a difference in the lives of others. As we approach Thanksgiving, there is no better time to talk about donor appreciation!
Read MoreTaking place annually on the first Tuesday after Thanksgiving, #GivingTuesday launched in 2012 and has become a reliable force and campaign to increase online and mobile giving.
Read MoreLet’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or, more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting…
Read MoreHow do you take step one to identify who you should actually be talking to so you can ensure you are building relationships with the right donors?
Read MoreI was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes. I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.”
He immediately responded, “Oh no, lots of important things come in the mail.”
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