Why does your cause matter to a donor? With more choice than ever before, why does a donor engage with your organization?
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We all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones. Many fundraisers haven’t figured out what strategies will work best to engage this group further.
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Meyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division.
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If you want to realize long-term donor engagement, you have to understand the why of donors.
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Let’s face it. There’s nothing we can do to convince a stingy person to become generous. It’s beyond our powers. And thankfully, it’s not our job!
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“If you build it, they will come…”
It was in July, 1919, when the USPS last lowered postage rates. Believe it or not, it's happening again!
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The results of this year’s Edelman Trust Barometer revealed that non-governmental organizations (NGO’s) saw the largest decline in trust of all institutions.
That’s right, nonprofits saw a greater decline in trust than the media, businesses, and governments, which begs the question: how do we restore the public trust?