How to Promote Legacy Gifts

You’re focused on inspiring donors to give today, right?  It’s not surprising.  It’s how we’re wired as fundraisers.  Our organizations are tackling urgent needs, and we’re held accountable to make those budget numbers

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What Does Success Look Like?

Most nonprofit organizations count on strong year-end giving, even if their fiscal year ends in June or another month.  So it’s natural to be anxious about evaluating the success of your direct response fundraising program.

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Give Thanks To Your Donors This Thanksgiving

This time of year, we all have so much to be thankful for – family, friends, colleagues and wonderful organizations making a difference in the lives of others.  As we approach Thanksgiving, there is no better time to talk about donor appreciation!

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8 Copywriting Tips For Better Donor Engagement

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or, more likely, the new (and wordless) document you’ve opened on your computer.  You feel the pressure mounting…

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The Importance of Multi-Channel Fundraising at Year-End

I was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes.  I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.” 

He immediately responded, “Oh no, lots of important things come in the mail.”

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Engaging the Mid-Level Donor

We all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones.  Many fundraisers haven’t figured out what strategies will work best to engage this group further.

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Meyer Partners Receives Tempo Award

Meyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division.

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Inspiring Generosity

Let’s face it.  There’s nothing we can do to convince a stingy person to become generous.  It’s beyond our powers.  And thankfully, it’s not our job!

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Professional Standards, Sacred Trust

The results of this year’s Edelman Trust Barometer revealed that non-governmental organizations (NGO’s) saw the largest decline in trust of all institutions.
 
That’s right, nonprofits saw a greater decline in trust than the media, businesses, and governments, which begs the question: how do we restore the public trust? 

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