Taking place annually on the first Tuesday after Thanksgiving, #GivingTuesday launched in 2012 and has become a reliable force and campaign to increase online and mobile giving.Read More
Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or, more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting…Read More
How do you take step one to identify who you should actually be talking to so you can ensure you are building relationships with the right donors?Read More
I was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes. I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.”
He immediately responded, “Oh no, lots of important things come in the mail.”Read More
Why does your cause matter to a donor? With more choice than ever before, why does a donor engage with your organization?Read More
We all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones. Many fundraisers haven’t figured out what strategies will work best to engage this group further.Read More
Meyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division.Read More
If you want to realize long-term donor engagement, you have to understand the why of donors.Read More
Let’s face it. There’s nothing we can do to convince a stingy person to become generous. It’s beyond our powers. And thankfully, it’s not our job!Read More
“If you build it, they will come…”
It was in July, 1919, when the USPS last lowered postage rates. Believe it or not, it's happening again!Read More
The results of this year’s Edelman Trust Barometer revealed that non-governmental organizations (NGO’s) saw the largest decline in trust of all institutions.
That’s right, nonprofits saw a greater decline in trust than the media, businesses, and governments, which begs the question: how do we restore the public trust?