8 Copywriting Tips For Better Donor Engagement

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or, more likely, the new (and wordless) document you’ve opened on your computer.  You feel the pressure mounting…

Read More
John Payne
The Importance of Multi-Channel Fundraising at Year-End

I was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes.  I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.” 

He immediately responded, “Oh no, lots of important things come in the mail.”

Read More
John Payne
Engaging the Mid-Level Donor

We all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones.  Many fundraisers haven’t figured out what strategies will work best to engage this group further.

Read More
John Payne
Meyer Partners Receives Tempo Award

Meyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division.

Read More
John Payne
Inspiring Generosity

Let’s face it.  There’s nothing we can do to convince a stingy person to become generous.  It’s beyond our powers.  And thankfully, it’s not our job!

Read More
John Payne
Professional Standards, Sacred Trust

The results of this year’s Edelman Trust Barometer revealed that non-governmental organizations (NGO’s) saw the largest decline in trust of all institutions.
 
That’s right, nonprofits saw a greater decline in trust than the media, businesses, and governments, which begs the question: how do we restore the public trust? 

Read More
John Payne