The Fundraising Effectiveness Project

Support of the nonprofit sector increased by 1.6 percent over the $410 billion given in 2017, yet the total number of donors fell by more than 4%, and the donor retention rate fell by more than 6%, increasing the urgency to solicit larger gifts and find new donors.

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John Payne
Acquiring Online Donors

Successfully acquiring donors online follows the same principles as marketing in an offline world, but with the added benefits of ever-improving digital technology and tools.

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John Payne
Tips for Thanking Donors

It’s a fact. Saying “thank you” is key to building strong relationships, and that includes donor relationships. Research by Penelope Burk and others affirms the positive correlation between effective thanking strategies and long-term donor value.

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John Payne
Steward Your Monthly Givers Well

Just a couple hundred sustainers or have doubled or tripled the number of people who support your organization on a monthly basis, a strong stewardship strategy is essential to keep these valuable donors engaged and giving over the long term. 

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John Payne
Three “R’s” For Your Storytelling

While there are many resources available to guide you in the art of storytelling, I find it useful to remember three overarching “musts” — I call them the three R’s — for sharing stories with donors in a way that leads them to a deeper engagement in your mission.

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John Payne
Monthly Giving: Worth The Work?

As a donor, I love monthly giving. I know one of my favorite nonprofits is receiving essential revenue to empower the life change they make possible. And with little work required on my part once the automatic transaction is set up, I’m making an ongoing impact.

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John Payne
How Clean Is Your Donor Data?

Clean, comprehensive donor data is critical to the success of your direct response fundraising efforts.  Incorrect or inconsistent data can harm your fundraising results and may cost you valuable donor relationships.

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John Payne
How to Promote Legacy Gifts

You’re focused on inspiring donors to give today, right?  It’s not surprising.  It’s how we’re wired as fundraisers.  Our organizations are tackling urgent needs, and we’re held accountable to make those budget numbers

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John Payne
What Does Success Look Like?

Most nonprofit organizations count on strong year-end giving, even if their fiscal year ends in June or another month.  So it’s natural to be anxious about evaluating the success of your direct response fundraising program.

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John Payne