Bounce-Back Engages Donors and Wins
Submitted by webmaster on Tue, 11/29/2011 - 12:51
A direct mail package Meyer Partners created for Little Brothers – Friends of the Elderly received the top marketing honor for direct mail at the 39th annual Tempo Awards ceremony, sponsored by the Chicago Association of Direct Marketing.
The package, designed to renew the support of donors and engage them in the lives of Chicago’s elders, won first place in the “Nonprofit Direct Mail” marketing category. To help donors feel closer to the elders served, the appeal included a small greeting card for the donor to sign and return with her gift.
Using this “engagement device” increased the response rate for the appeal by 19.4 percent as compared to the prior year’s appeal. The appeal also generated 12.3 percent more revenue. Nearly 880 cards were returned to accompany Thanksgiving meals being delivered to homebound elders, or to be given to seniors attending Little Brothers’ holiday celebrations.
Meyer Partners also received the following two Tempo Award honors:
■ 1st place in Creative: Nonprofit Direct Mail category for an appeal created for Lutheran Social Services of Illinois.
■ 3rd place in Marketing: Nonprofit Direct Mail category for a Three-Month Summer Commitment Appeal created for Little Brothers – Friends of the Elderly.
A member of the Chicago Association of Direct Marketing for 18 years, Meyer Partners is proud to have produced more than 15 CADM award-winning campaigns for its not-for-profit clients.
Kristen M. Egan, CFRE