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Audience is Key
January 24, 2012, 1:30 pm
My high school speech teacher drilled this simple phrase into our heads before each speech — “Know Your Audience.” It’s also a critical point to remember when creating appeals. Do you know what factors most influence the success of direct response fundraising appeals? Experts in the industry generally agree on the following: Audience...
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Multi-Channel Strategies: Don’t forget the phone!
January 24, 2012, 1:25 pm
Successful fundraising relies on multiple channels for communication, including face-to-face visits, telephone, mail, email, and social media. Each one with individual strengths and weaknesses. There are many ways to use the phone effectively when stewarding donors. A prompt and warm thank-you call to new donors will enhance your chances of receiving...
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Tell your donors you love them!
January 24, 2012, 1:21 pm
Perhaps we exaggerate. Or maybe not. Donor attrition is a big problem for many nonprofits. There is natural donor attrition that occurs on every donor file — donors pass away, move or lose interest. However, too many organizations fail to apply best practices to keep their donors engaged, interested, and actively giving. How then do you...
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Bounce-Back Engages Donors and Wins
November 29, 2011, 12:51 pm
A direct mail package Meyer Partners created for Little Brothers – Friends of the Elderly received the top marketing honor for direct mail at the 39th annual Tempo Awards ceremony, sponsored by the Chicago Association of Direct Marketing. The package, designed to renew the support of donors and engage them in the lives of Chicago’s elders, won first place in the “...
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Steps to Success at Year End
November 29, 2011, 12:47 pm
It’s no secret in the fundraising world that November and December are two very important months of the year. Many organizations raise a significant portion of their total donations in these two months alone. Yet there are signs that fundraising this year-end will be a challenge. Donors report high anxiety, and surveys indicate donors plan to give less this year....
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Tell me a story
July 29, 2011, 9:44 am
By Bonnie O'Neill Meyer, CFRE Vice President, Chief Creative Officer When I first began traveling for business (many years ago!), my boss told me to think of every person sitting beside me on an airplane as a book waiting to be read. I didn’t always take his advice. I confess I haven’t “read every book” sitting next to me. Still, I believe I could...
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Five practical tips to help you tell your stories well
July 29, 2011, 8:14 am
1. Keep a journal or file of story ideas. When you happen upon a story that makes an impact on you personally, don’t lose it! Keep your “good idea” file handy and refresh it often. And remember that sometimes stories need to be prompted by interviewing staff members who are reluctant to come across as tooting their own horn. 2. Own your story. Ideally,...
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