Writing Copy

Tell me a story

07/29/2011 - 09:44

By Bonnie O'Neill Meyer, CFRE Vice President, Chief Creative Officer
 
When I first began traveling for business (many years ago!), my boss told me to think of every person sitting beside me on an airplane as a book waiting to be read.

I didn’t always take his advice.  I confess I haven’t “read every book” sitting next to me. ...

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