July 20, 2012, 5:28 pm
Meyer Partners was honored to receive a total of four Tempo awards Wednesday night at the Chicago Association of Direct Marketing's (CADM) annual awards. The awards recognized Meyer Partners' direct response fundraising strategic and creative work for Lutheran World Relief. Tempo Awards honor both outstanding creativity and exceptional marketing results. Lutheran World Relief's...
May 21, 2012, 1:56 pm
The summer slump. For most charities, summer months tend to be a more difficult time to enlist the support of donors through direct marketing. The kids are out of school and families are distracted by vacations and summer activities. However, it is important for your organization to engage your donors year round. Your donors want to know what’s...
May 21, 2012, 1:45 pm
We all want to bring our donors closer to those benefiting from the work of our organizations. But with all of the other distractions out there, how can you get your donor’s attention? The simple answer is to put a face on your cause. There is a value exchange that takes place between your organization and the donor. In an effort to bring your donors even...
January 24, 2012, 1:30 pm
My high school speech teacher drilled this simple phrase into our heads before each speech — “Know Your Audience.” It’s also a critical point to remember when creating appeals. Do you know what factors most influence the success of direct response fundraising appeals? Experts in the industry generally agree on the following: Audience...
January 24, 2012, 1:25 pm
Successful fundraising relies on multiple channels for communication, including face-to-face visits, telephone, mail, email, and social media. Each one with individual strengths and weaknesses. There are many ways to use the phone effectively when stewarding donors. A prompt and warm thank-you call to new donors will enhance your chances of receiving...
January 24, 2012, 1:21 pm
Perhaps we exaggerate. Or maybe not. Donor attrition is a big problem for many nonprofits. There is natural donor attrition that occurs on every donor file — donors pass away, move or lose interest. However, too many organizations fail to apply best practices to keep their donors engaged, interested, and actively giving. How then do you...
November 29, 2011, 12:51 pm
A direct mail package Meyer Partners created for Little Brothers – Friends of the Elderly received the top marketing honor for direct mail at the 39th annual Tempo Awards ceremony, sponsored by the Chicago Association of Direct Marketing. The package, designed to renew the support of donors and engage them in the lives of Chicago’s elders, won first place in the “...
November 29, 2011, 12:47 pm
It’s no secret in the fundraising world that November and December are two very important months of the year. Many organizations raise a significant portion of their total donations in these two months alone. Yet there are signs that fundraising this year-end will be a challenge. Donors report high anxiety, and surveys indicate donors plan to give less this year....
July 29, 2011, 9:44 am
By Bonnie O'Neill Meyer, CFRE Vice President, Chief Creative Officer When I first began traveling for business (many years ago!), my boss told me to think of every person sitting beside me on an airplane as a book waiting to be read. I didn’t always take his advice. I confess I haven’t “read every book” sitting next to me. Still, I believe I could...
July 29, 2011, 8:14 am
1. Keep a journal or file of story ideas. When you happen upon a story that makes an impact on you personally, don’t lose it! Keep your “good idea” file handy and refresh it often. And remember that sometimes stories need to be prompted by interviewing staff members who are reluctant to come across as tooting their own horn. 2. Own your story. Ideally,...