Lutheran Association of Missionaries and Pilots U.S. and Multi-channel Marketing

Integrating communications across all channels.

Situation:

Lutheran Association of Missionaries and Pilots U.S. needed a look and a brand that better communicated their updated mission and vision.  In order to reach donors in today’s fragmented media world, a multi-channel approach was developed for fundraising and communications.
 
Strategy:

A compelling image of a Native American was used on all pieces.  A tagline was also created that communicates the new mission and vision of the organization.  These items were then translated throughout a full marketing plan that included print ads, the website, all e-communications, direct mail and banner ads.
 
Results:

Although it is difficult to measure the total impact of all the communications channels used, LUS continues to use the strong imagery and tagline in their communications.