Charity Abate / December 4, 2017

Hundreds of millions of dollars were raised for nonprofits around the world last week during #GivingTuesday. Your organization didn’t get what you’d hoped for last Tuesday? Don’t let that get you down. According to a benchmark study by Next After, only 3.8% of online calendar year-end revenue comes in on #GivingTuesday. That means there are a LOT of online donations still to be captured this year! In fact, 31% of total annual online giving happens in December – and nearly 50% of that is given after Christmas in the last week of the year.

Make your list and check it twice to be sure... MORE →

Alyssa Jefferies / November 20, 2017

This time of year, we all have so much to be thankful for – family, friends, colleagues and wonderful organizations making a difference in the lives of others.  As we approach Thanksgiving, there is no better time to talk about donor appreciation!

As Penelope Burk explained in Donor Centered Fundraising, a thank you should be prompt, personal and powerful. Prompt means a thank you call or letter within 48 hours. Personal in that it is not a generic letter but instead is addressed and... MORE →

John Payne / November 14, 2017

Taking place annually on the first Tuesday after Thanksgiving, #GivingTuesday launched in 2012 and has become a reliable force and campaign to increase online and mobile giving. In 2016, nonprofit organizations raised $177M on #GivingTuesday – a 52% increase over the $116M raised in 2015.

If executed properly, #GivingTuesday can have a significant impact on an organization’s bottom line. Today, I’d like to outline just a few ways your organization can maximize the social movement that is #GivingTuesday.

Branding, Branding, Branding

#GivingTuesday... MORE →

Alyssa Jefferies / October 10, 2017

In a previous post I discussed moves management strategies to steward, solicit and upgrade your mid-level donors. But how do you take step one to identify who you should actually be talking to so you can ensure you are building relationships with the right donors?   

In our experience at Meyer Partners, we find that past support is the best indicator for future support. Predictive modeling that factors in all previous gifts makes it possible to quickly and easily identify those donors with upgrade potential. This... MORE →

Steve Rusk / September 25, 2017

I was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes.  I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.” 

He immediately responded, “Oh no, lots of important things come in the mail.”

Now of course, like most of us today, he probably also sent and received several text messages and emails as well that day.

And that’s why the best way to communicate with donors today (of any generation) is to use a truly integrated, multi-... MORE →

Charity Abate / September 13, 2017

Why does your cause matter to a donor? With more choice than ever before, why does a donor engage with your organization?

 

Successful fundraising involves (a) intimately understanding the values and priorities of the donor and (b) communicating with the donor in terms of shared values and key drivers that motivate the donor to take action. 

... MORE →
Alyssa Jefferies / August 29, 2017

Typically moves management strategies have been reserved for major donors, but what about the mid-level donors? Mid-level donors can vary from organization to organization but in my experience, it seems the $500 to $4,999 range is most common.  

We all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones.  Many fundraisers haven’t figured out what strategies will work best to engage this group further.

Enter the donor cycle for moves management:
... MORE →

Dennis L. Meyer, CFRE / August 23, 2017

Meyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division. Tempo Awards honor both outstanding creativity and exceptional marketing results.  The Salvation Army Massachusetts Division’s Triple Impact Campaign received 2nd place for the category of Nonprofit Direct Mail.

With more than 1,100 members, CADM is the largest regional direct marketing association in the United States. CADM has recognized Meyer... MORE →

Alyssa Jefferies / August 14, 2017

If you want to realize long-term donor engagement, you have to understand the why of donors.

Donor knowledge leads to more relevant communication, which builds relationships.  Whereas treating donors generically has dire consequences: loss of interest, confusion and ultimately, delayed or lapsed giving.

A recent survey in The Nonprofit Quarterly found that less than 50% of nonprofits have an effective digital strategy.  

And however you want to interpret “effective” — clicks, shares, likes... MORE →

John Payne / March 27, 2017

Meyer Partners is pleased to announce that Charity Abate, CFRE, has joined the agency as Account Director. Charity brings to her role more than sixteen years of experience in nonprofit management, marketing and fundraising.

Prior to joining Meyer Partners, Charity was with the Russ Reid Company where she most recently managed the Rescue Mission accounts, providing strategic leadership for multi-channel marketing including middle/major donor programs.

In her role with Meyer Partners, Charity will provide expert marketing and fundraising... MORE →