The Situation

Bascom Palmer Eye Institute, the nation’s leading eye hospital, has tens of thousands of grateful patients worldwide.  As is often the case with healthcare institutions, only a small percentage of patients provide philanthropic support.

The Strategy

The key is to ask — respectfully and consistently.  A multi-channel series of newsletters and appeals invite patients, family members and friends to help speed research and ensure the highest quality patient care.  Information about research breakthroughs, along with compelling patient stories, highlight the dramatic impact of Bascom Palmer’s work.

The Result

Bascom Palmer’s base of current donors grew by more than 50% over the course of three years, and the growth continues.  In addition, several donors have responded to newsletters and appeals with five-figure gifts, reflecting their loyalty to the physicians and scientists who have served them so well.

Bascom Palmer Eye Institute
Bascom Palmer Eye Institute