Working as a team the Meyer Partners Direct Effects® approach allows us to customize a fully integrated solution to meet your needs and goals. Whether it’s acquiring new donors, renewing lapsed donors, moving donors up the giving pyramid or messaging across multiple channels… we can help you.
 
Our expertise with the annual fund, major donors, planned giving and capital campaigns means that we can respond to a wide-range of your organizational needs while tending to the vital donor relationship.
 
The Direct Effects® fundraising and marketing services include:

  • Strategic consulting in direct response fundraising including e-fundraising, direct mail and other donor and marketing communications.
  • Complete creative development services with a creative director, copywriters and graphic designers on staff.
  • List management services including list ordering, merge/purge and segmentation services.
  • Print production services including letter shop and mailing.
  • Results analysis and high-level analytics.
  • Market research services including: focus groups, file analysis, and survey research.
  • Major gift and planned giving marketing programs.

 
Featured services include:
 
Major & Planned Gift Strategy
We provide expert counsel to create or strengthen major and planned gift programs.  Beginning with a thorough needs assessment of programs and operations, through identification, segmentation, and evaluation of best prospects and development of a plan to cultivate, solicit, and steward high-impact donors, Meyer Partners will equip you for growing transformative donor relationships. You will receive crucial resources for effective major and planned gift donor engagement, with tailored fundraising and communication strategies that reflect your mission and goals.
 
Communications Strategy
Effective, consistent messaging is key for reaching and retaining a diverse network of supporters through multiple channels.  Meyer Partners will work with you to understand the perspectives of your internal and external stakeholders and develop an integrated communications strategy that ensures your organization’s mission, vision, and values are shared in a cohesive and compelling way.  Our team is also available to provide expertise in creating case statements, for campaign and overall fundraising efforts, that will convey your objectives and inspire donors to make an impact through your giving opportunities.
 
Development Audit
Utilizing quantitative and qualitative measures, Meyer Partners will conduct a comprehensive analysis of your organization’s fundraising program.  Areas of assessment include past and current annual, major, and planned gift fundraising activities and results, staffing and infrastructure, current and prospective donor capacity, development systems and processes, communications, stewardship and donor relations.  You will receive a detailed report and recommendations to optimize your fundraising performance.
 
These comprehensive services are applied in a multi-media, multi-channel approach to branding, marketing and fundraising communications, combining and leveraging awareness-generating and direct response media, including:

  • Direct mail
  • Print, broadcast (radio and DRTV), web advertising
  • Fundraising videos
  • Fundraising and marketing collateral materials
  • E-fundraising & e-communications strategies and tactics
  • Website development
  • Search-engine optimization & marketing strategies