Working as a team the Meyer Partners Direct Effects® approach allows us to customize a fully integrated solution to meet your needs and goals. Whether it’s acquiring new donors, renewing lapsed donors, moving donors up the giving pyramid or messaging across multiple channels… we can help you.
Our expertise with annual funds, major donors, planned giving and capital campaigns means that we can respond to a wide-range of your organizational needs while tending to the vital donor relationship.
The Direct Effects® fundraising and marketing services include:
- Strategic consulting in direct response fundraising including e-fundraising, direct mail and other donor and marketing communications.
- Complete creative development services with a creative director, copywriters and graphic designers on staff.
- List management services including list ordering, merge/purge and segmentation services.
- Print production services including letter shop and mailing.
- Results analysis and high-level analytics.
- Market research services including: focus groups, file analysis, and survey research.
- Major gift and planned giving marketing programs.
These comprehensive services are applied in a multi-media, multi-channel approach to branding, marketing and fundraising communications, combining and leveraging awareness-generating and direct response media, including:
- Direct mail
- Print, broadcast, web advertising
- Fundraising and marketing collateral materials
- E-fundraising & e-communications strategies and tactics
- Website development
- Search-engine optimization & marketing strategies